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Qualifying A Prospect And How To Hook Them.
Qualifying A Prospect And How To Hook Them . People love controversy (Demonstrate what's wrong by doing "most" of the hard work of finding the pros and cons about their interest for them. People adore efficiency). . People want to know why something should be avoided. In doing so they can arrive at their "own conclusions". (This empowers them to make informed decisions). . It is within human nature to take ownership of something that is important to us. So make your product or service a "must have" by appealing to emotional triggers. (Know your target). . People do not like to be sold (They do however love stories). . Prospects love to put things down if they sense they are being conned and they will swiftly let others know about their experiences (So be straight up). . We people are all to willing to brag about a new discovery (Let them make it - it's more fun that way! *No one likes a smarty pants). . My friends and family generally have personal trusted resources that they rely on for advice. So my guess is that the vast majority of other people are not so different (So become a trusted resource to them). . People absolutely love grabbing a bargain, and are ready to pay for something of "perceived exceptional value". So give them that value, and never overload them with bonuses they will never use - That is the bonus itself! (Avoid cramping their style). . Others only agree with you when they "know" they are right about you (They trust their gut instinct). . The last and most important point is... (People hate time wasters!).
** This Is another way of describing Permission Marketing (a term created by Seth Godin) and are at the very core of Event Marketing a.k.a Product Launches. (No core strength. No Posture). |
http://niche-marketing-secret-strategies.com/marketing/qualifying-a-prospect.html
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